Are you beginning the search for an engagement, wedding or anniversary ring and wonder where to start? Buying jewelry can certainly be an overwhelming process and naturally where to shop is the number one question these days. Fortunately, Forbes has a “Best of the Web” feature which recently reviewed jewelry websites. Keep reading to find out what they have to say about the popular online jewelry stores.

 

 

 

Forbes Top Jewelry Companies: Blue Nile

Blue Nile has a vast inventory of diamond jewelry which can match any price range. The incredible selection of diamonds makes this company a key player in the industry, and with its easy to use diamond finder tool, it is a snap. They have a fantastic learning center complete with an extensive glossary, helpful pictures and diagrams. With their 24/7 customer service line and free shipping, Blue Nile is tough to beat.

Best: Huge selection and interactive tools.

Worst: Baby gift section is lacking, with only a handful of items.

Website: www.bluenile.com

Forbes Top Jewelry Companies: James Allen

Appearing to be in direct competition with Blue Nile, James Allen has become a well known online jewelry company with impressive selection, quality and customer service. They have an extensive loose diamond inventory, including 20,000 actual photos of the diamonds. James Allen’s stunning 3HD player and virtual jewelers loupe keeps them competitive with other online stores. Prices are comparable to other stores and their customer service and education center is fantastic.

Best: Applications such as the Virtual Loupe and 3HD player make the buying experience more straightforward and streamlined.

Worst: Education center wording is a little technical. The new videos make up for it.

www.jamesallen.com

Forbes Top Jewelry Companies: Tiffany & Co.

The famous blue box and white satin ribbon are the trademark packaging for all Tiffany & Co. merchandise, whether it be in-store or online. Their jewelry and loose diamond collection is outstanding–from very simple and elegant to sublime, high end fashion, this designer jewelry store is pure quality.

Best: Gorgeous jewelry and giftware from one of the most reputable companies in the world.

Worst: Product names are vague and descriptions lacking detail.

www.tiffany.com

 

Forbes Top Jewelry Companies: Diamond.com

Diamond.com provides the ability to design your own ring and choose from over 23,000 diamonds in their vast inventory. Their products range includes bridal, anniversary, necklaces, bracelets, watches, pearls, colored gemstones and diamonds, to name a few.

Best: Easy to navigate website, designer brands like Versace and Gucci available.

Worst: International shipping items are returnable only if there is a manufacturer defect or the wrong item was sent.

www.diamond.com

Forbes Top Jewelry Companies: Ice.com

This company offers mid-range, more affordable prices and reasonable selection. Their inventory does include engagement and wedding rings, but the vast majority appears to cater to women purchasing beautiful gifts and accessories for themselves.

Best: The Wedding Boutique has a fantastic selection to suit the entire bridal party, and the prices are reasonable.

Worst: Search tool unreliable at times.

www.ice.com

Forbes Top Jewelry Companies: Whiteflash

This company has fantastic pictures and makes jewelry look stunning online. Their trademark Cut Above Diamond is touted as one of the most thoroughly reviewed diamonds in the world. The affordability, ability to create your own ring, as well as pick from a nice inventory of ready-made rings makes it an attractive place to shop.

Best: Pictures are beautiful, crisp and clean. Excellent zoom tool.

Worst: Education section is a word wall.

www.whiteflash.com

 

 

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