blood diamonds

Canadian diamonds

Canadian Diamonds

Diamond mining and production has a new kid on the block, Canadian Diamonds, now producing around 15% (ranked 3rd in the world) of global production.   The early detection of kimberlite (the volcanic rock that often contains deposits of diamonds) was discovered in 1991.  Seven years later, the Ekati mine opened, followed by others such as

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certified diamonds

Certified Diamonds

Before you conclude a purchase of a diamond, it is very important to ensure you are purchasing a certified diamond. Why Certified Diamonds? Would you purchase medication from your local pharmacist that had come from an uncertified or unknown place?  Purchasing an engagement ring will be the first major purchase you will make in your

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diamonds are forever

Diamonds are Forever: the Story Behind the Slogan

One of the twentieth centuries most powerful and successful marketing slogans is a worldwide phenomena—and one that has made diamonds synonymous with love, devotion and expense. The origins of this slogan “diamonds are forever” is likely as intriguing as America’s fascination with diamonds. Yet many people don’t realize that if it had not been for

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