Diamonds

Great information about Diamond Rings, Diamond Shopping, How Diamonds are Made and more.

diamonds are forever

Diamonds are Forever: the Story Behind the Slogan

One of the twentieth centuries most powerful and successful marketing slogans is a worldwide phenomena—and one that has made diamonds synonymous with love, devotion and expense. The origins of this slogan “diamonds are forever” is likely as intriguing as America’s fascination with diamonds. Yet many people don’t realize that if it had not been for …

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Engagement Rings

Engagement Rings: How to Shop Like A Pro

Shopping for Engagement Rings These days, there is a lot of information online about engagement rings and diamonds. When buying a ring, you will want it to be beautiful and endure forever. How much to spend is usually the biggest consideration for most couples. Although the notion of spending two months salary is a popular …

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diamond rings

Diamond Rings: Which Style Suits Your Occasion?

Diamond rings are a wonderful way to symbolize love, commitment, strength and endurance in a relationship. Whether getting engaged, celebrating an anniversary or special occasion (or even feeling a little indulgent), diamond rings fit into several different categories: Solitaire Diamond Rings Undoubtedly the most common diamond engagement ring on the market, solitaires are simple, beautiful and …

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diamond appraisals

The Inside Story on Diamond Appraisals and ‘Tolerance’

A certification of a diamond is not the same as an appraisal.  After a diamond is certified (by GIA, AGS, IGI, EGI), it arrives at a jeweler’s store.  Diamond appraisals can be performed by anyone, and currently does not require any training, education, or licenses.  They are often performed by the salesman, the same one …

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diamond clarity

Diamond Clarity: The Essential Guide

When discussing diamond clarity, it is referring to two major characteristics: blemishes (external – scratches, chips, and pits) and inclusions (internal – cracks, bubbles, and other impure minerals).  Many of these imperfections are too small to see with the human eye (requires a microscope) and occur in almost all diamonds. Keep in mind that all …

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pink diamond

The Pink Diamond: Pretty, Popular and Pricey?

Jennifer Lopez’s legendary 6.1 carat pink diamond engagement ring brought a great deal of attention to the world’s most sought-after and expensive colored diamond. Pink diamonds are incredibly beautiful, unique and scarce. With all of these qualities, these naturally colored stones cost a premium price and are considered to be highly elite. For instance, the …

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