Buyer’s Guide

A guide to buying diamonds, a diamond buying guide to help with your next diamond purchase.

Moissanite vs Cubic Zirconia: Which Simulant to Choose?

Moissanite vs Cubic Zirconia: Which Simulant to Choose?

Moissanite vs cubic zirconia is a tough choice to make because both gemstones are good diamond simulants. Each has its strengths and weaknesses as a diamond simulant. You must take these differences into consideration before choosing which gemstone to buy. Below we will examine the characteristics of moissanite and cubic zirconia to find out which […]

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Diamond Shopping? Why the GIA Certificate Matters

Diamond Shopping? Why the GIA Certificate Matters

What is the GIA? GIA (the Gemmological Institute of America) is an organization whose work is to research and educate about the jewellery arts and gemmology. GIA was founded in 1931, with a dedicated mission to protect everyone who buys and sells gemstones by setting certain standards (and maintaining them) that weigh up the quality

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