Education

Educate yourself on all things diamonds.

colored diamonds

Colored Diamonds

Colored diamonds, also known as “fancy diamonds” or “fancy colored diamonds” are those diamonds which have natural, distinct hues of color which makes them rare, beautiful and highly desirable. Colored diamonds,  are a stunning alternative to white diamonds, and come in many different beautiful shades.  Although extremely rare and valuable, there is something for everyone

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diamonds are forever

Diamonds are Forever: the Story Behind the Slogan

One of the twentieth centuries most powerful and successful marketing slogans is a worldwide phenomena—and one that has made diamonds synonymous with love, devotion and expense. The origins of this slogan “diamonds are forever” is likely as intriguing as America’s fascination with diamonds. Yet many people don’t realize that if it had not been for

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