Information on where to shop for diamonds, selecting a jeweler for your diamond purchase, and more.
One of the twentieth centuries most powerful and successful marketing slogans is a worldwide phenomena—and one that has made diamonds synonymous with love, devotion and expense. The origins of this slogan “diamonds are forever” is likely as intriguing as America’s fascination with diamonds. Yet many people don’t realize that if it had not been for […]
Diamonds are Forever: the Story Behind the Slogan Read More »
Shopping for Engagement Rings These days, there is a lot of information online about engagement rings and diamonds. When buying a ring, you will want it to be beautiful and endure forever. How much to spend is usually the biggest consideration for most couples. Although the notion of spending two months salary is a popular
Engagement Rings: How to Shop Like A Pro Read More »
No matter what occasion you are celebrating, diamonds can be a big part of that moment and help create a lifetime of memories. Buying a diamond is often a new and daunting experience for many people. However, with the right education you can make this a more straightforward and simple process. 1. Buying a
Diamond Buying: A Daunting Process Made Simple Read More »
A certification of a diamond is not the same as an appraisal. After a diamond is certified (by GIA, AGS, IGI, EGI), it arrives at a jeweler’s store. Diamond appraisals can be performed by anyone, and currently does not require any training, education, or licenses. They are often performed by the salesman, the same one
The Inside Story on Diamond Appraisals and ‘Tolerance’ Read More »
When discussing diamond clarity, it is referring to two major characteristics: blemishes (external – scratches, chips, and pits) and inclusions (internal – cracks, bubbles, and other impure minerals). Many of these imperfections are too small to see with the human eye (requires a microscope) and occur in almost all diamonds. Keep in mind that all
Diamond Clarity: The Essential Guide Read More »
