buying a diamond

Diamond Buying: A Daunting Process Made Simple


No matter what occasion you are celebrating, diamonds can be a big part of that moment and help create a lifetime of memories. Buying a diamond is often a new and daunting experience for many people. However, with the right education you can make this a more straightforward and simple process.

1. Buying a Diamond: Start With a Budget

First, start with a budget. Find your desired engagement ring setting and use the remainder of your budget to find the right diamond to match the setting.

2. The 4 Cs of Buying a Diamond: Cut, Color, Clarity and Carat Weight

Understanding the basics will help you determine what kind of diamond is going to work best for your budget and quality requirements.

Diamond Cut: The diamond’s cut has everything to do with its sparkle and the way the stone reflects light. The type of cut (or grade) is determined by examining the diamond’s dimensions, finish and the light presentation. A well-cut diamond will be radiant and full of fire whereas a poorly cut diamond will appear dull, lifeless and even somewhat dark. Find out more.

Diamond Color: The grading of diamonds is determined by absence or presence of color. When buying a diamond, it is usually preferable to have a one with minimal color, as these have a higher grade and display the most fire. Find out more.

Diamond Clarity: Gemology experts determine the clarity of a diamond by looking at its flaws (also known as inclusions), impurities and imperfections. Find out more.

Diamond Carat Weight: Carat refers to the weight (not size) of the diamond. The higher the carat weight, the more expensive the diamond.

3. Buying a Diamond: Certification

A diamond certificate shows proof that the diamond was graded professionally. It should come with proof of the precise measurements, carat weight, color, and quality. Also, ensure that you do not inadvertently purchase a conflict/blood diamond. Don’t be afraid to ask a store where they purchase their diamonds. If they can’t provide you with that information, you might consider shopping with a more reputable merchant.

4. Choosing the Shape of Your Diamond

From the classic princess or round brilliant cuts, to more unique types such as Asscher or radiant, there is something for everyone. Although classic shapes are timeless and there are often times more options for settings available, don’t be afraid to venture out with something new. If you do have a rare shape in mind, make sure you find your setting first as they need to be compatible. Here are a few ideas to get you started:

Diamonds come in a variety of shapes and sizes


Whether this is your first time buying a diamond, or you are a seasoned shopper, it’s always important understand the basics in order to get the best price and quality for your money for this exciting purchase.

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