Buyer’s Guide

A guide to buying diamonds, a diamond buying guide to help with your next diamond purchase.

Eco Diamonds

Environmentally Conscious Diamonds & Eco Diamonds

For decades, celebrities have been publicly standing up for human rights, the environment, and other social issues. Some of the biggest stars have made known their support of conflict-free jewelry, also known as eco diamonds.  What have they said about the diamond industry, engagement rings and eco-friendly diamonds? Leonardo DiCaprio – Blood Diamond Since the […]

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Diamond Cuts and Asscher cut

Compare Diamond Shapes: Is the Asscher Cut the Best Cut of All?

The Asscher cut diamond is one of the hottest trends in jewelry. Its art-deco look is at once modern and retro. Its shape brings out the best in high-quality diamonds, but it can also emphasize the flaws in less-than-perfect stones. If you are shopping for a diamond, read all about the cuts and decide if

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alexandrite vs diamond

Alexandrite vs Diamond – Is Alexandrite Worth More?

Alexandrite is one of the most expensive gemstones. It has a unique ability to change color depending on lighting. While indoors, your ring may look red or purple, but outdoors it looks green to bluish green. Although diamond can’t change colors, it’s the hardest among gemstones. Diamond is also a classic because it’s in high

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Diamonique vs Diamond

Diamonique vs Diamond – Is Diamonique a Valuable Substitute?

Diamonique vs diamond is a question often pondered during many jewelry purchases. We will compare the two in this article. Carbon buried deep within the earth creates diamonds. Diamonds are a pure crystalline form of this element. Scientists believe it takes billions of years for the carbon to turn into a diamond. Once formed, we

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Quartz vs Diamond

Quartz vs Diamond: Similarities, Differences, and Properties

Many people wonder if quartz is a suitable diamond substitute because of its clear color. If you want jewelry with clear gems that sparkle, then quartz is an acceptable choice. However, you will want something more durable for an engagement ring. Below, we will explain the similarities and differences between quartz vs diamond, including color,

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Aquamarine vs Diamond

Aquamarine vs Diamond: Two Perfect Engagement Ring Stones

Diamond has a standard quality grading scale for various important characteristics like color and clarity. Aquamarine, however, doesn’t have a quality grading scale. Some sellers create their own quality grading scale for aquamarine to help shoppers find the highest quality aquamarine. Aquamarine vs diamond has many other differences besides this. If you’re trying to choose

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