DA Team

black diamonds

Black Diamonds: The “Little Black Dress” of Diamonds

Just as the little black dress has become a stylish and definitive part of a woman’s wardrobe, black diamonds are becoming one of the most popular stones in the jewelry industry. With their unique coloring, black diamonds are an exotic and intriguing choice for those preferring something different and beautiful. Black Diamond Basics Black diamonds […]

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diamonds are forever

Diamonds are Forever: the Story Behind the Slogan

One of the twentieth centuries most powerful and successful marketing slogans is a worldwide phenomena—and one that has made diamonds synonymous with love, devotion and expense. The origins of this slogan “diamonds are forever” is likely as intriguing as America’s fascination with diamonds. Yet many people don’t realize that if it had not been for

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Engagement Rings

Engagement Rings: How to Shop Like A Pro

Shopping for Engagement Rings These days, there is a lot of information online about engagement rings and diamonds. When buying a ring, you will want it to be beautiful and endure forever. How much to spend is usually the biggest consideration for most couples. Although the notion of spending two months salary is a popular

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