Diamond Cuts How will you know to choose between all the different diamond cuts available in a jewelry store? The cut is one of the most critical characteristics influencing the brilliance of a diamond. The diamond cut refers to the diamond’s radiant qualities (or sparkle) and not the shape. The best cut stones give the …
One of the twentieth centuries most powerful and successful marketing slogans is a worldwide phenomena—and one that has made diamonds synonymous with love, devotion and expense. The origins of this slogan “diamonds are forever” is likely as intriguing as America’s fascination with diamonds. Yet many people don’t realize that if it had not been for …
Diamonds are Forever: the Story Behind the Slogan Read More »
An engagement ring is one of the biggest purchases you’ll make, so it’s important to take some time to research before you buy. Our guide will help you find the perfect setting and diamond for this exciting time in your life. In part one, we’ll discuss settings and stones. In part two, we’ll talk about …
Shopping for Engagement Rings These days, there is a lot of information online about engagement rings and diamonds. When buying a ring, you will want it to be beautiful and endure forever. How much to spend is usually the biggest consideration for most couples. Although the notion of spending two months salary is a popular …
No matter what occasion you are celebrating, diamonds can be a big part of that moment and help create a lifetime of memories. Buying a diamond is often a new and daunting experience for many people. However, with the right education you can make this a more straightforward and simple process. 1. Buying a …
Diamond rings are a wonderful way to symbolize love, commitment, strength and endurance in a relationship. Whether getting engaged, celebrating an anniversary or special occasion (or even feeling a little indulgent), diamond rings fit into several different categories: Solitaire Diamond Rings Undoubtedly the most common diamond engagement ring on the market, solitaires are simple, beautiful and …
A certification of a diamond is not the same as an appraisal. After a diamond is certified (by GIA, AGS, IGI, EGI), it arrives at a jeweler’s store. Diamond appraisals can be performed by anyone, and currently does not require any training, education, or licenses. They are often performed by the salesman, the same one …
The Inside Story on Diamond Appraisals and ‘Tolerance’ Read More »
When discussing diamond clarity, it is referring to two major characteristics: blemishes (external – scratches, chips, and pits) and inclusions (internal – cracks, bubbles, and other impure minerals). Many of these imperfections are too small to see with the human eye (requires a microscope) and occur in almost all diamonds. Keep in mind that all …
Before going to the jewelry store, you might want to find out more about the diamond grading system. As with any purchase, there are features and benefits which can help you get the best product and value for your money. Before you make your next purchase at the local jeweler or online, understanding how the …
Jennifer Lopez’s legendary 6.1 carat pink diamond engagement ring brought a great deal of attention to the world’s most sought-after and expensive colored diamond. Pink diamonds are incredibly beautiful, unique and scarce. With all of these qualities, these naturally colored stones cost a premium price and are considered to be highly elite. For instance, the …
